To reach your customers, identify your market demographics. What describes your shoppers? Which Internet tools do you need to use?
"74% of American adults use the Internet. 60% of American adults use broadband connections at home. 55% of American adults connect to the Internet through a wireless network like a mobile cellular device. President Barack Obama raised over US$1 million in a single day, largely due to online donors." Read more from Wikipedia.
Search engine optimization begins with your web page descriptions and keywords. Your page rank is determined by the number of other websites with a link to yours. We can put your link on a number of sites. If we develop your site, we'll use feedback from Google to select the most effective keywords. Submitting your site to search engines requires an XML sitemap, which Matalasco can also provide.
Local Business Directories
Let us submit your website to Yahoo Local and Bing Local Business Directory and put your business on Google Local Maps. When someone searches for the service or products you offer, then your company will appear in the search results.
Facebook / Social Netwowrking
If your market is under age 25, then you can find them on Facebook, which they use along with SMS texting in place of email. Let us build your Facebook company page with all of the latest Facebook apps.
Blogging / Online Newsletters
Your web log is your primary connection with shoppers interested in your products or services. While your website may be stable for months, your blog may change every couple of weeks or twice a day
in order to engage your customers in the latest news. We can make this easy for you, with Internet research of related news, writing assistance and setting up your blog. For example, see our client's WordPress blog at mounttotumas.com
and our Blogger blog at matalasco.com
This page is in development.
You can see examples of contextual ads on my blog listed above or on the right side of the page in any Google Search. The ads on the Matalasco blog are selected by Google Adsense and Amazon to match the topic of the blog post. Your business could be there among the Google ads or in Google Search results and it would not cost you unless it got a click.
Google lets you set the price and tells you whether your keywords and price will get Page One rank in their search results. We can set this up for you and assist with the pricing, usually about a dollar for a Page One ad in Google Search, when it is clicked.
"Pay per click (PPC) is an Internet advertising model used on websites, where advertisers pay only when their ad is clicked
. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement which directs one visitor to the advertiser's website. PPC provides purchase opportunities wherever people may be surfing. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant." Read more